LatinEPR – Experience
TRAVEL AND TOURISM: Our past and current client locations range from the USA and the Caribbean to South America, Europe, Middle East and Africa. The large diversity of these locations add to the strong network of industry partners we fostered among destination CVBs; US Embassies; Visit USA Offices; Brand USA, and other tourism entities: Anguilla; Aruba; Cairo, Egypt; Curacao; Dominican Republic; Lima, Peru; Luxor, Egypt; Puerto Rico; Sharm Al Sheikh, Egypt; Santiago, Chile; Tuscany, Italy; Boston, Massachusetts; Bal Harbour, Florida; Houston, Texas; Las Vegas, Nevada; Los Angeles, California; Miami, Florida; New York, NY; Orlando, Florida; Washington DC; among others. We have represented the Dominican Republic, the destination of Bal Harbour; and properties in the United States, the Caribbean, South America and Africa.
HOSPITALITY: Our past and current clients in the hotel industry include the Sonesta Hotels and Resorts (Miami, Tuscany, Aruba, Curacao, Bonaire, Santiago, Lima, Cairo, Boston, New Orleans, and other), as well as Four Seasons Hotel Miami, The Regent Bal Harbour, St. Regis Bal Harbour, The Plams Hotel & Spa Miami Beach, Circa 39 Hotel Miami Beach, Marenas Hotel Miami, Miami River Inn, Six Continents, Las Olas River House Ft. Lauderdale, Sea View Hotel Bal Harbour, and others.
TRANSPORTATION: Our past and current clients in the transportation sector include some of the largest entities operating worldwide, such as Enterprise Holdings, the largest rent a car company in the world (measured in number of locations, vehicles, employees and revenue), who owns and manages Enterprise Rent-A-Car, Alamo Rent A Car and National Car Rental all around the globe in North, South and Central America, the Caribbean, Europe and beyond; as well as Rail Europe’s operations, the industry’s best, in all European countries.
RETAIL – Simon Shopping Destinations are a select group of 114 Malls, Mills and Premium Outlets located in and surrounding major U.S. tourism destinations. These include The Forum Shops (Las Vegas), The Galleria (Houston), Sawgrass Mills (Miami / Fort Lauderdale), Woodbury Common Premium Outlets (New York), Orlando Premium Outlets, Desert Hills Premium Outlets (Palm Springs, California), Las Vegas Premium Outlets y Wrentham Village Premium Outlets (Boston), Arundel Mills (Baltimore), Gurnee Mills (Chicago), Grapevine Mills (Dallas), Ontario Mills (Los Ángeles), Opry Mills (Nashville), Potomac Mills (Washington, D.C.), The Florida Mall (Orlando), King of Prussia (Philadelphia), Fashion Valley (San Diego), Phipps Plaza (Atlanta), Lenox Square (Atlanta), and many others. Other retail clients also included Bal Harbour Shops in Bal Harbour, Florida, (2004 – 2010) home to 100 of the most exclusive fashion labels such as Gucci, Dior, Chanel, Prada, Versace, Valentino, Cavalli, and many others. Bal Harbour Shop also gathers the largest collection of fine jewelry stores in the US, including Graff, Harry Winston, Tiffany, Cartier, Chopard, Piaget and others. We acquired while working for Bal Harbour Shops an extensive knowledge of classic and novel brands and of the history of fashion, by researching and designing a full-day tour of iconic stores, including full lectures on designers and styles. Designers we worked with personally on events/launches are: Tory Burch, Guiseppe Zanotti, Custo Dalmau, Roberto Cavalli, Carolina Herrera, Oscar de la Renta, Michael Kors, and Diane von Fuerstenberg.
GASTRONOMY, ARTS, SPA: We had the opportunity to conduct promotional campaigns and PR efforts in Latin America on behalf of many upscale restaurants in Miami and at many of the hotel properties we worked with worldwide, such as La Goulue, Carpaccio, The Purple Dolphin, Desire’s, Two Dragons, Panorama, Essensia, and many others. We developed promotional campaigns for important Spas such as The Guerlain Spa at The Regent, Aquanox Spa at Trump Sonesta Sunny Isles, The Spa at Sonesta Key Biscayen, The Aveda Spa at The Palms, and others. Our experience with the arts includes the creation of the monthly art event Wynwood Studio Walk, in Miami’s famous art district, events at the Opera Gallery in Bal Harbour, and the establishing of our own studio and art gallery ATELIER 1022 in Wynwood, Miami.
ROAD SHOWS: We conducted media missions in many countries such as Holland; Italy; Argentina; Brazil, Mexico; Peru; and others. Our media relationships have grown over the years to encompass over a thousand editors and journalists we rely upon on our daily work. Latin America values personal contact and a personal touch, and we have developed a very strong circle of influence, and continue to do so daily.
PRESS CONFERENCES: We organized on behalf of our clients press conferences; media appreciation lunches and dinners; holiday events; and seminars in many major destinations such as: Bogota, Colombia; Buenos Aires, Argentina; Caracas, Venezuela; Lima, Peru; Mexico City, Mexico; Monterrey, Mexico; Sao Paulo, Brazil; Miami, FL, and many other U.S. destinations.
EVENTS: Over the years, we have had the opportunity to work with a significant number of cultural, gastronomic, fashion, sporting, performing and artistic projects involving major emblematic figures of Latin American culture such as: personal appearances, events and press conferences for Oscar de la Renta and Carolina Herrera; charity events hosted by Gloria and Emilio Estefan; launches of fine Peruvian restaurants; Chef competitions; managed media for iconic events such as Project Newborn, and Destination Fashion at Bal Harbour; exhibitions for Latin American artists; and many more.
TRADE SHOWS: We actively worked with all Latin American Visit USA Offices and with Brand USA (Visit USA) in organizing media participation at large industry trade shows, such as La Cumbre for over 10 years. As the event’s media operations manager we coordinated press conferences, seminars, lectures, tours and electronic daily news distribution for over 100 media present, in addition to coordinating all logistics of hosting the media and setting up and manning the media room. We also assisted and represented clients at world-wide trade shows such as POW WOW; WTM World Travel Market in London; ITB Berlin, Germany; FIT Buenos Aires, Argentina; and many others.